D&AD New Blood Shift 2017
Spotify introduced a new playlist: Global Viral 50.
They needed to get some attention.
GLOBAL STREET SHOWS
Invite fans of artists to impromptu 'street shows' and encourage them to film the performance.
Upload video to Spotify for the chance to become official footage of these intimate shows.
WiFi jukeboxes around the globe, with worldwide data of each jukebox.
See what the world is listening to.
And a print campaign, for fun.